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Small Business Marketing Tips

3 Vital LinkedIn Profile Questions You Must Answer

3 Vital LinkedIn Profile Questions You Must Answer
There are 3 LinkedIn profile questions you must answer when creating your profile, or LinkedIn will likely not deliver anywhere near the results it should for you. That would be a crying shame, because the suit and tie social network can deliver in spades, if you let […]

Create Credible Branded Content – 7 Keys From the Experts

7 Keys to Create Credible Branded Content
Bridge Your Content Credibility Gap
Content is a powerful marketing tool, if organizations create credible branded content. After all, content is tasked with helping brands build credibility, among other things. If it can’t walk the walk the walk, it had better walk the plank. Do consumers trust branded content? […]

11 Steps to Grow Your Brand’s Marketing Sphere of Influence

11 Key Steps to Grow Your Brand’s Marketing Sphere of Influence
Always Be Closing? Hardly! Put away the sales pitch, Bevis! Sure, eventually you want to sell, but the point of your initial contact is bringing people into your ”Marketing Sphere of Influence”. There, you’ll build long term personal/business relationships that will eventually lead to […]

How to Increase Social Media Traffic – Yours Sucks, Even if You Think It Doesn’t

How to Increase Social Media Traffic
Yours Sucks, Even If You Think it Doesn’t
Social media traffic sucks? But, yours is great….. isn’t it??? Okay, so you think I’m full of crap! Lest you keep that opinion, let’s look at how I got there. Whether yours is dismal or not, discovering how to increase social media […]

Content Fails 7 Key Ways – Does Yours?

Content Fails 7 Ways  – Does Yours?
Brands spend a mint on planning, producing, distributing, and promoting marketing content. More than a few are wasting a big chunk of their money, because their content fails. How many marketing scheckles went into your content in 2013? 2014? What kind of ROI did it deliver? Did it […]

7 Critical Steps to Create Marketing Content That Works – You Missing One?

7 Critical Steps to Create Marketing Content That Works
Are YOU Missing One?

Now that you’re ready to create marketing content, what steps do you take to ensure your content grabs the perfect potential customers and leads them straight to the open arms of your sales team? If your content’s done its job, they’ll follow the […]

4 Powerful Marketing Trends Your Organization Must Embrace in 2013

Marketing Trends 2013
Business is undergoing a fundamental transformation. New marketing trends for 2013 will dominate going forward. Sure, some things about business and marketing never change, but in 2013 there are some important changes brewing. You can jump on board with them, or watch from the tracks, as the caboose recedes into the distance, and you’re left […]

What a 7-yr Old Can Teach Us About Online Marketing, Really!

My daughter is 9 years old, and by all accounts, a bit ahead of the curve. Yeah, sure all parents say that, but in this case it’s true. I was unaware just how ahead of the curve she is in so many areas until my sister in law showed me something she scrawled on […]

Facebook and Small Business: What Makes a Great Facebook Small Business Page?

There’s no doubt about it; a  well done Facebook page can help grow your business….. but what are the keys to success for your business Facebook page? Read on….There is no escaping it…… and many have tried; if you want to maximize customer and prospect engagement for your business, you need a great Facebook […]

6 Inbound Marketing Mistakes Lawyers Make

Inbound marketing for attorneys can be the key to unlocking a flood of new clients, if the campaign is properly planned and executed. Here are some inbound ( and other) marketing mistakes for law firms to avoid.Lawyers need good marketing just like everyone else. The old cliche “if you build it, they will come” doesn’t […]