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Using Content Marketing to Amplify Your Digital Footprint

How to Use Content Marketing to Amplify Your Digital Footprint 6 Content Marketing Experts Reveal the Inside Track Content marketing is used by nearly all brands now, large and small. Most have seen the light. It matters not what they’re selling; consulting services (Ok, you got me…), blue widgets, or political aspirations. Today, consumers make [...]

3 Vital LinkedIn Profile Questions You Must Answer

3 Vital LinkedIn Profile Questions You Must Answer There are 3 LinkedIn profile questions you must answer when creating your profile, or LinkedIn will likely not deliver anywhere near the results it should for you. That would be a crying shame, because the suit and tie social network can deliver in spades, if you let [...]

Create Credible Branded Content – 7 Keys From the Experts

7 Keys to Create Credible Branded Content Bridge Your Content Credibility Gap Content is a powerful marketing tool, if organizations create credible branded content. After all, content is tasked with helping brands build credibility, among other things. If it can't walk the walk the walk, it had better walk the plank. Do consumers trust branded [...]

11 Steps to Grow Your Brand’s Marketing Sphere of Influence

11 Key Steps to Grow Your Brand's Marketing Sphere of Influence Always Be Closing? Hardly! Put away the sales pitch, Bevis! Sure, eventually you want to sell, but the point of your initial contact is bringing people into your ”Marketing Sphere of Influence”. There, you'll build long term personal/business relationships that will eventually lead to [...]

7 Critical Steps to Create Marketing Content That Works – You Missing One?

7 Critical Steps to Create Marketing Content That Works Are YOU Missing One? Now that you're ready to create marketing content, what steps do you take to ensure your content grabs the perfect potential customers and leads them straight to the open arms of your sales team? If your content's done its job, they'll follow [...]

4 Powerful Marketing Trends Your Organization Must Embrace in 2013

Mobile communications is only one of the many marketing trends consumers have embraced that will influence marketing this year. Marketing Trends 2013 Business is undergoing a fundamental transformation. New marketing trends for 2013 will dominate going forward. Sure, some things about business and marketing never change, but in 2013 there are some important changes brewing. You [...]