Content Marketing Strategy – There Is a Big Reason
What have organizations discovered about the right content marketing strategy? According to the Brightcove report, B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends, 91% of B2B marketers now use content marketing. That’s no accident, but a very intentional decision.
What’s more, the latest Hubspot report showed that B2B firms are shifting a greater percentage of their marketing budgets toward content marketing initiatives; the amount of marketing budgets allocated to CM has risen from 25% to 33% since 2011. That’s a 32% jump in only one year!
For 2014, the trend continues: The latest Content Marketing Institute study reports 58% of B2B marketers plan to increase their content marketing budget through their fiscal 2014, up from 54% in fiscal 2013.
There is a big reason so many companies of all sizes, in all markets, are pursuing a content marketing strategy today. It plain works! As these organizations discovered, content marketing has proven itself a powerful way to increase exposure and consumer-brand engagement. Ultimately it brings what every business really wants; increased sales.
The key, of course is engaging, valuable content that consumers want to consume and share. As you’d expect, without compelling content, a content marketing strategy will fall flat. Therein lies the problem.
Effective Execution Takes Two
Most businesses simply don’t have the resources or expertise to develop an effective content marketing strategy, much less the ability to create the kind or content volume necessary to truly make it effective at delivering the kind of sales surge they’re looking for.
Make no mistake; properly conceived and executed, content marketing is one of the most effective marketing strategies, yet the concept/execution is a combination of art and science that would made DaVinci proud. It’s long term deal though; not something that instantly causes a revenue boost, in most cases.
It’s ROI That Makes the Difference
Your content must be compelling and engaging so that your visitors find value. That’s a no-brainer. In fact, you should exceed their expectations in this regard. That is the key to the social and viral component that separates a great campaign from an also ran that simply sucks your budget dry. It’s all about maximizing your ROI, and at this a great content marketing campaign succeeds like nothing else.
It’s Not All About Great Writing
That isn’t all, though. Far from it. There is another vital component that can make or break your campaign, and that is where even the most experienced writers and content creators sometimes just don’t get it. You see, getting your content shared is pure gold. You know that. Getting it found when people go looking for information on what your company provides is just as important, though.
That means that your content must be written not only for humans, but for search engines. That’s right, you’ve got to incorporate elements of SEO copywriting if you want it to bubble to the top of the search engines’ results. It’s a fine line though, you have to write content your customers love, while still ensuring it gets to the top of the search results.
The Kind of Visitors You Really Want
Doing so gets your content to the people that you want to find it most; those that are actively looking for information about what you provide. You know why they’re looking. In many cases because they’re making a purchase decision, and need information to find and evaluate the alternatives.
Recent statistics reveal that both business and non business consumers are using the web in their decision making process more than ever. You need to be part of that process, especially for new prospects. It is one of the critical elements to growing your business. Delivering strategic content is the most effective way to do this.
A Powerful Strategic Combination
That’s where Most Pixels Marketing Solutions come in. We help inject you into the decision making process in such a way that bonds you to the consumer and help their decision benefit your organization. We’re experts at not only content creation, but content marketing strategy as well, so you’ll know exactly what content your company needs.
We work with companies of all sizes, from Fortune 1000 companies to your local espresso chain or law office, to create powerful content marketing strategies that can revolutionize your business. Whether you’re trying to increase brand awareness, launch a new product, or drive sales in the short term, we work with you to establish your objectives and exceed them.
Compelling Content Projects Large and Small
Whether you need:
- Some expertly crafted blog posts, a couple of pages for your website, or brochures for an upcoming trade show
- A few hours of consulting to shore up your social media and content marketing strategy, and maximize results.
- A response oriented e-mail series for your e-mail marketing campaign
- Social media posts that get noticed (and shared) by your target audience
Piece of cake!
In the dark about growing your business with content marketing and need a comprehensive plan, followed by first class content and execution? We’re right up your alley.
It doesn’t stop there, either. We handle your marketing content needs from A – Z. Most Pixels Marketing is your firm for delivering the kind of compelling content that grows your business now, and in the future. Download our free 46 page white paper now: What Big Business Discovered About Content Marketing and How You Can Use it to Grow Your Business Now and find out how to put content marketing’s power to work increasing your company’s sales today.
Contact us now to discover how we will grow your business through content, increase your marketing ROI, and help make this your best year ever.